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Adobe illustrator vs photoshop printing7/29/2023 Finding the right product is as easy as using a search engine and selecting a file format to download (usually EPS or JPG). The sign-up process is simple and free, so if you ever work with consumer brands, be sure to check it out. The website is the holy grail for print designers who work with notable brands, because it eliminates a ton of red tape in finding the right contact at an organization to obtain package shots. The Web’s best one-stop shop for free, high-resolution, manufacturer-approved product shots is Kwikee (from MultiAd). Fortunately, there are a few places to go for help. However, this is not an ideal world, and you will rarely get everything so easily. In an ideal world, everything you need would be either located on a company server, to which you would be granted access, or already stored on your hard drive from recent jobs. We will have to gather several resources before designing. ![]() Specs: Valassis full-page free-standing insert (FSI)įrom this list, we can already glean several steps to get on our way.Offer: Save $1 on purchase of three (with coupon).Product: OangeSoda brand 12 oz bottles, original flavor.Today, you are given the following information: A typical request will specify, among other things, the product to be featured, the retailer, the terms of the sale or offer and the print vendor. Imagine you are sitting at your desk in the trendy office space of a marketing company in LA. The job of a shopper marketing designer is to balance these often contradictory sets of rules and create something that pleases both parties. ![]() Likewise, Wal-Mart is one of the biggest retailers on the planet, and no matter what the brand managers at Coke say, the Wal-Mart brand must also be presented in a very particular way.Īs you can see, conflicts between the two are bound to arise in every area of the design. Returning to the example above, Coke has one of the biggest brands on the planet and is very picky about how that brand is represented. A brand is typically made up of very specific messaging targeted to a specific audience, as well as a locked-in visual theme containing certain fonts, pre-built art, photography and packaged shots. The practical and unfortunate implication of this partnership for you as a designer is that you now have two masters to please.Įvery major brand name has a personality to go with it. What this generally looks like is this: a given retailer, such as Wal-Mart, will partner with a given brand, such as Coke, to announce a sale, distribute a coupon, reveal a new product launch, etc. Whichever buzz term you prefer, what is basically meant is a kind of partnership between brands and retailers to better target customers across all fronts, both in-store and outside. The particular area of print design that we’ll be delving into today goes by several names: “shopper marketing,” “co-marketing,” etc. The World Of Print Promotional Advertising
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